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- By John Ball
- 14 Aug 2026
The National Football League has levied a hefty $250,000 penalty on Dallas Cowboys proprietor Jones for what he claims was an “unintentional” obscene gesture directed at fans during a recent game at MetLife Stadium.
Viral video clips appeared to show Jones flashing his middle finger at Jets fans, but Jones maintains he was actually giving a thumbs-up to Dallas supporters present at the game as his team clinched a 37-22 victory.
“It was regrettable. It was essentially an interaction with Cowboys supporters out in front of us,” Jones stated during a radio appearance. “There was a large group of Cowboys fans—not Jets fans, Cowboys fans. The entire stadium was brimming with enthusiasm for the Dallas team.”
He further clarified that the gesture was completely unintentional, happening amid the excitement following the team’s last score. “I just showed the incorrect digit,” he remarked. “It was accidentally performed. This is sincere. Should you call it accidental, you can. But it got corrected rapidly.”
This is not the first time an NFL owner has been fined for misconduct. Recent cases include:
Jones, a figure who is recognized for his publicity flair, reportedly has an estimated wealth of around $16bn, so the penalty manageable for the wealthy proprietor.
The incident comes after a contentious preseason for Jones, who faced significant criticism from the Dallas supporters after the team dealt star defensive player Micah Parsons to the Packers.
Moreover, Jones was a central subject in a Netflix documentary that examined his influence in building the Dallas franchise into the world’s highest-worth athletic organization, even with its recent championship drought.
The league’s decision to fine Jones highlights its continuing initiative to uphold proper behavior among all team officials, regardless of their status or financial standing.
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